Our Growth Story

We believe that the media monitoring market is in its growing stage and that we need to constantly upgrade ourselves to make the most of this booming market.

Over past years we have grown from a mere electronic news monitoring agency to a complete media monitoring house for our clients. We included Infotainment, Entertainment channels; Radio Tracking, Print Media Tracking and Web Tracking all under one roof. Moreover, we have started many tailor-made services for our clients like:

Desktop Delivery: On request we upload clips on our server which allows our subscribers to view the clip online at snap of fingers.
Translation: In case of regional language channels/newspapers the content is translated in English or any other language
Transcription: The content of the electronic clips- stories/ discussions is converted in a MS Word/ PPT format.
Competition Tracking: We prepare systematic industry wise database everyday including general industry news, competitor’s news etc…, which is available to our subscribers.
Opportunity Monitoring: From our rich reserve of more than 30 channels running over 500 programs, we design the electronic media plan, including all details of Program: Channel, Day, Air Time, Frequency, No. of Repeats, Name of journalist, Name of Producer. The subscribers can target these programs and increase their client’s onscreen presence.
Ad Spot Monitoing: We monitor and prepare air-time reports of advertisements for our clients.
News Analysis: We provide qualitative and quantative analysis of news. To give our clients an accurate picture about the perception of the brand / company vis a vis competition. Each factor like the reach of the channel, the grade of the reporter, the program in which the clip appeared the time slot and the numbers of repeats are mentioned.

These continuous efforts have given us 99.99% client satisfaction rate and ever growing client base of over 300 subscribers.